Cross-posting and Network Building

Posted on May 28, 2012


Have a Facebook account? Most of you have one. Even two. Or three. In case you are a very famous person. And your username, I bet, will be something like Susan I, Susan II, Susan III, etc. which I personally think you like counting integer. How about Twitter? One personal account? Two accounts or three where you are the admin of them? It’s good. I like admins. And blogs; WordPress, Blogger, Tumblr, etc. with almost same contents or maybe very different (like I did). Well now, there are a lot of options of cross-posting. You update your blog(s), posting it to twitter so that your followers know you’re updating your blog(s) and hope they visit your blog(s). So, why on the mighty Earth I suddenly propose you with this issue?

As you might be accustomed to my writing (or not), I always start my exposition with definitions. When I googled the definition of “Crossposting” (stylized Cross-posting), there are many interesting articles appeared in the results. The most popular one, wikipedia, defines Cross-posting as follows:

Crossposting is the act of posting the same message to multiple information channels; forums, mailing lists, or newsgroups.

but further explained:

  • A second meaning has evolved on some internet message boards. Crossposting (also known as x-posting) occurs when two persons post responses to the same message thread at almost the same time, often rendering the slightly later post irrelevant, funny, meaningless or inappropriate.
  • A third meaning involves posting the same material to two or more different blogs.
  • A fourth meaning refers to the newspaper industry wherein newspaper classified advertisements are cross-posted to different employment job boards specializing in niche markets.
  • A fifth meaning refers to a service in the online recruitment industry where a job advert is entered once and cross posted to different job boards.

You see how interesting cross-posting is. I actually think that the fourth and fifth definitions are the aims of cross-posting. This phenomenon also ignites the growth of third-party applications, I believe.  Websites such as makeuseof even has cross-posting section. Actually, it’s just one of their tags. Here we can lookout applications or tips to update to various social media simultaneously and via various devices. Also, here you can post to multiple sites via plug-ins, apps, even e-mails. A good and rather comprehensive article, I must say.

I have a lot of accounts of either social media or blogs, mainly due to my curiosity. I always like to experience the atmosphere of certain community and the tools provided in each websites. I have abandoned a lot of accounts, too. The first reason why I abandon the accounts is there is lack of sense of belonging there (or mainly because I have lost my interests and initial purposes of making those accounts). In case of social media, lack of REAL FRIENDS is the main issue. In the beginning of 2009, my best friend asked me to make a Facebook account, which I strongly refused at that time. I was happy with my Friendster account because I need stronger reason to make other accounts. As the time goes by and the downfall of Friendster was occured, I happily made a Facebook account and added he as one of my first friends. I feel pity to Friendster but also happy because my 4l4y period had been deleted (trollface.jpg).

A lot of social networks became popular after that; Plurk, Twitter, etc. Only a selected few still decorating my browser history’s log. With a vast growth of social networking, there are even multiple platform publishers emerging. There’s always some desire to taste those various facilities. Fortunately, most of them are connected to Twitter or Facebook API so that I don’t need to create an exhausting numbers of (soon to be deserted) accounts.

I think the idea of cross-posting is that we posted the same content to different media and see how it evolves. Of course, I prefer not to just copy-pasta the content but tweak it sufficiently so that it matches the media atmosphere. For example, I take pictures via Instagram and automatically posted it to Twitter. My followers can see my recent updates and therefore make a quick decision whether they want to look my photos or not. If they aren’t, at least they have got a text notification about my stuff. Meanwhile, I post a photo-set to Tumblr and fill it with appropriate tags because I assume most of Tumblr re-bloggers are surfing interesting tags (okay, in my case I don’t bother following Tumblr blogs just search any interesting topics on search tags and there are always bunch of overwhelming contents I’d like to put hearts on them <3). And finally my WordPress blog next entry will be an exposition about 5W+1H I take the photographs. Of course I can post the entry’s link to my Twitter, Plurk, Facebook, etc. to inform my friends that I have a new story to tell. To get a more random responses I can post it to imageboards such as 4Chan & , Reddit, or pick one. To do the exhausting task without even opening their home pages, maybe you can consider leaving it to Posterous.

The evolving of content might be restricted in one media but very fruitful in another. Once we are accustomed to the media, we can even know the convention, age majority, sense of humor, and the likes. This will be a future reference to choose the best sharing method for certain content to get its maximum hype 😀

and for network building… well similar entries will multiply the search engine possibility to pop up your entries on the first result pages. I do not know firmly how this works since I am not studying the matter. Mislead title.




Posted in: opinions